Reintroducing a trusted technology platform
Beghou Consulting
Objective
Mainsail is a cloud-based technology platform that enables life sciences companies to manage, analyze, and visualize their data. The platform features various modules that allow users to organize, manage and analyze data. Further, the platform supports a variety of commercial activities, including segmentation, targeting, alignment, incentive compensation, and forecasting. With an ideal blend of robustness and flexibility, Mainsail is a uniquely appealing platform for life sciences companies, especially emerging ones. However, with so many features and potential use cases, many clients and prospects didn’t understand the true value of Mainsail.
Approach
To help clients better understand the innovative features within Mainsail, The Agency helped Beghou launch three distinct modules within the platform – Mainsail CRM, Mainsail Forecasting and Mainsail Incentive Compensation.
The Agency took a fresh look at Beghou’s messaging for Mainsail and overhauled the marketing materials for the platform. This work included creating new webpages, product brochures, and overview slides to incorporate into pitch decks. The Agency worked closely with Beghou to develop messaging that highlighted the modules’ unique features and benefits. Then, The Agency created visually compelling and user-friendly materials to engage customers and prospects.
The Agency then brought these materials to market through targeted LinkedIn advertising and pay-per-click campaigns, and email promotion. This effort drove meaningful traffic to the module webpages and increased visibility of the platform and its value proposition among target audiences.
Project Services
Webpage
Brochure
Linkedin ads
Results
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